Sophie Bron

Sophie Bron

l’Ecole hôtelière de Lausanne Alumni, Young Professional

Sophie’s passion for hospitality truly began in 2011, when she started her studies at l’Ecole hôtelière de Lausanne. After completing her bachelor project for Audemars Piguet, she graduated with honors in 2015.

During her time at EHL, Sophie worked for the Montreux Jazz Festival as event coordinator. She later moved to New York City to further develop her background in event-management, working for BMF Media as Experiential Marketing Assistant.

After graduating from EHL, she joined EGG Events coordinating numerous corporate events and incentive trips for key pharmaceutical companies in Geneva. Soon after she turned her attention towards e-commerce, joining in 2016.

She created her own department, which focused on experiences across Switzerland, France and Italy. Building strong partnerships with the best hotels, fine dining restaurants and spas in the region. Having recruited a strong team along the way, the Experience Department at grew to become one of the most successful in the company.

Sophie is a swiss national, who recently moved to Singapore. She is a passionate at heart and a true epicurean. Being curious by nature, resourceful and creative, she enjoys developing new strategies and out-of-the-box ideas.