[EHL] Designing Hotel and Restaurant Concepts Short Course

Course Content

The course will focus on presenting, illustrating and discussing what hospitality concepts are exactly, how to design and implement them. Each session will develop a specific aspect of designing concepts for hotels and Food & Beverage businesses:

• Fundamentals: history, role and evolution of hotel and F&B concepts
• Strategy: hospitality concept framework
• People: target segments & community building
• Story making: brand story canvas
• Space: zoning, customer flow, interior design
• Services: offering and digitalization
• Identity & Communication: visual identity, creative content, communication channels

Course Dates

9 - 11 May 2022

Duration

3 days, full-time onsite

Cost

General Audience: 2,400 SGD

Singaporeans/Residents: 1,950 SGD

For more information, kindly refer to EHL Short Courses | Designing Hotels & Restaurant Concepts.