[EHL] Designing Hotel and Restaurant Concepts Short Course

05-09-2022 9:00 AM - 05-11-2022 5:00 PM

Course Content

The course will focus on presenting, illustrating and discussing what hospitality concepts are exactly, how to design and implement them. Each session will develop a specific aspect of designing concepts for hotels and Food & Beverage businesses:

  • Fundamentals: history, role and evolution of hotel and F&B concepts
  • Strategy: hospitality concept framework
  • People: target segments & community building
  • Story making: brand story canvas
  • Space: zoning, customer flow, interior design
  • Services: offering and digitalization
  • Identity & Communication: visual identity, creative content, communication channels

Course Dates

9 - 11 May 2022


3 days, full-time onsite


General Audience: 2,400 SGD

Singaporeans/Residents: 1,950 SGD


For more information, kindly refer to EHL Short Courses | Designing Hotels & Restaurant Concepts.

Youri Sawerschel (Branding Expert and Founder of Creative Supply)
Venue Name
EHL Campus (Singapore)
Venue Address
3 Lady Hill Road, Singapore 258672